Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their smaller rivals have a chance to make things even.
A group of veterans of media buying and selling are launching a new company called Audyns that aims to help advertisers put their commercials in front of specific kinds of audiences watching independent TV networks that aren’t controlled by the nation’s big media conglomerates. The company expects to aggregate inventory from independent network groups that represent 30% or more of national linear TV impressions, and help advertisers purchase it in ways that move beyond traditional audience demographics — unlocking audiences that often go untapped by more typical buying methodologies.
Michael Strober, most recently chief revenue officer of Nexstar Media; Todd Gordon, a former senior executive at Interpublic’s Magna and an entrepreneur; and Dan Aversano, a former sales executive at TelevisaUnivision and Time Warner, have teamed up to help advertisers buy national linear TV advertising across several different networks via a single plan.
Source: https://variety.com/2025/tv/news/media-veterans-launch-audyns-tv-sales-independent-tv-networks-1236405154/#