New platform brings independent linear TV inventory together in a centralized, data-
driven solution—streamlining planning, buying, and execution.
New York, NY, May 21, 2025 — Media veterans Michael Strober, Todd Gordon and Dan
Aversano have teamed together to deliver a practical solution for advertisers seeking targeted
audiences on linear TV. Audyns (pronounced “audience”) is an industry-first platform built on
simplicity and scale. The new venture unifies independent networks into a single, data-driven
solution – helping brands efficiently access quality inventory and broaden their reach.
The company’s founders have combined their 30+ years of marketplace experience in buying, selling
and measuring television to inform the new offering which streamlines the process of planning and
buying premium data-driven linear (DDL) inventory. Audyns delivers operational clarity for both
buyers and sellers, enabling access to a substantial share of national linear TV through one plan, one
post, and one invoice.
“We believe the future of linear TV is audience-first,” said co-founder Michael Strober. “With
Audyns, we saw an opportunity to connect agencies and networks through a curated marketplace of
premium independent inventory – offering the data-driven precision and operational simplicity
today’s advertisers expect.”
By aggregating the 30+% of national linear TV impressions from independent network groups,
Audyns expands access to valuable viewers often missed by traditional buying methods. Through an
exclusive partnership with datafuelX—an industry leader in multi-currency, cross-platform analytics
and technology—Audyns will be deploying its advanced forecasting, optimization, and stewardship to
power smarter, audience-based linear campaigns across all partner networks. datafuelX powers the
platform to move beyond traditional demos to target and deliver on advanced audience segments.
Audyns will also partner with OpenAP as the exclusive source of audience onboarding and
distribution for campaigns that run across its network of publishers, helping advertisers further scale
advanced buys within the premium video ecosystem.
“Audyns is built to bring clarity and coordination to a part of the market that’s been under-leveraged,” said Todd Gordon, co-founder of Audyns. “We’re not adding complexity—we’re removing it, so that networks can participate in data-driven campaigns without reinventing their infrastructure.”
Adapting to a Dynamic Media Landscape
As demand intensifies for connected and streaming inventory, traditional linear risks being
deprioritized without corresponding innovation. Audyns helps keep linear TV relevant by providing
scalable, data-driven access to independent inventory—making planning and buying as seamless and
efficient as digital.
“Audyns presents an exciting opportunity for Great American Media to expand our premium, data-
driven linear offering while maintaining operational simplicity,” said Bill Abbott, President and CEO
of Great American Media. “By unifying inventory across independent networks, we’re able to reach
engaged audiences at scale—without compromising the integrity or efficiency of our brand. It’s a
smart approach connecting with buyers who prioritize quality content and impact.”
“At Family Entertainment Television and Family Movie Classics, we are excited to partner with
Audyns alongside other forward-thinking independent networks to revolutionize how media buyers
approach linear television,” said Michael DuPont, EVP Advertising Sales. “By pooling our collective
reach and leveraging data-driven insights, we’re creating new opportunities for advertisers to achieve
precision targeting at scale while maintaining the premium brand safety and engagement that linear
TV delivers. This consortium represents the future of linear television—where independent networks
unite to offer enterprise-level advertising solutions with the flexibility and innovation that larger
networks often can’t match.”
“Audyns is creating real momentum by bringing independent networks together in a way that’s
smart, strategic, scalable, and actionable. For REELZ, it’s another important step in making it easier
for advertisers to transact with us—through one unified, data-driven solution that aligns with how
buyers want to plan and execute campaigns today. We’re excited to be a partner with Audyns and
look forward to what we can accomplish together.” – Scott Kohn, EVP Head of Ad Sales, Reelz
Key Platform Features
- Streamlined Workflow:
One plan, one post, one invoice—Audyns manages the entire process from planning to posting and invoicing. - Powered by datafuelX:
Exclusive partnership for forecasting, optimization, and cross-network media schedules, ensuring advanced data-driven execution. - Data by Design:
Partnered with industry-leading tech and data to deliver platform simplicity. The audyns platform is launching with both Nielsen and Videoamp data to provide linear TV buyers with flexible measurement and currency options; integrated with OpenAP for seamless audience definition and sharing. - Expanded Audience Access:
Unlocks untapped, targetable viewers across independent networks, enabling advertisers to connect with valuable audiences often missed by traditional buying methods. - Exceptional Value:
Efficient, consolidated buying delivers broader impact for each investment.
Audyns is in the process of onboarding agency clients for the upfront 2025/26 marketplace. Its
initial set of network partners includes FETV, Great American Media, Reelz, and TelevisaUnivision,
with several more to be announced in the coming weeks. As linear TV evolves, Audyns offers a
simple, scalable path to valuable audiences across independent networks—helping buyers and sellers
unlock opportunities to reach new customers.
Media Contact:
Stacey Schulman
Hi Human Insight
917-514-7147
stacey@hihumaninsight.com
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