Article: Media Execs Launch Audyns To Build Scale For Indie TV Networks
Looking at building advertising impressions scale across independent linear TV network groups, new ad-technology company Audyns will aggregate ad inventory for data-driven audience-targeted deal-making. Network groups that have signed up to work with Audyns include TelevisaUnivision, Great American Media, Reelz and FETV. The company expects to represent more than 30% of national linear TV impressions. […]
Article: Media Veterans Launch Audyns to Help Independent TV Outlets Sell Ad Inventory
Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their smaller rivals have a chance to make things even. A group of veterans of media buying and selling are launching a new company called Audyns that aims to help advertisers put their commercials in front of […]